The initial flurry of interest surrounding this band couldn't help but focus on the fact that Apartment 26 are headed by Biff, son of Black Sabbath's Geezer Butler. But this band's sound is far removed from Sabbath's sludge. Tracks like "Doing It Anyway" rub sexy samples, crunching riffs, and Biff's powerful voice into a high sheen. Their Nine Inch Nails-style industrial electro-rock is just as accessible and radio-friendly as anything by their nu-metal peers, but there seems to be more going on behind the polish.
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