By early 1997, British pop had become less a scene than a competition, so with this album, Blur's frontman Damon Albarn basically announced that he was withdrawing from the race, in favor of exploring other kinds of rock he'd been getting into. Most of Blur finds the band discovering the clipped structures and oblique words of American indie rock (the best hook on the album goes "woo-hoo!"), and that's a liberating strategy.
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