The early Elvis was often moony-eyed, and the Platters had their share (and someone else's, too) of romantic ballad hits, but it was Buddy Holly who all but single-handedly introduced the concept of sweetness to rock & roll. Not just on hushed near-ballads like "Everyday" either, but in many of his fastest numbers as well: "Peggy Sue," "I'm Gonna Love You Too." Even when he plays the tough guy on "Rave On," he comes on like a secret teddy bear.
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